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Marketing Coordinator

Overview:

The Marketing Coordinator will be responsible for developing and implementing marketing and advertising campaigns, tracking sales data, maintaining promotional materials inventory, planning meetings and trade shows, and maintaining the organization's variety of digital marketing initiatives.

Essential Functions / Responsibilities:

  • Create compelling content for sales collateral, blog posts, website, webcasts, trade shows, social media, and other marketing tasks
  • Write press releases
  • Actively participate in public relations initiatives
  • Help prepare and conduct product presentations and webinars
  • Help plan, coordinate, and participate in marketing events
  • Execute direct marketing campaigns
  • Perform market research and analysis to generate product and go-to-market strategies
  • Monitor and assess customer feedback
  • Track and coordinate data to measure outcomes of marketing initiatives
  • Must have ability to travel up to 20% of time

Required Qualifications:

  • Bachelor's degree or equivalent
  • Customer service, marketing, or sales experience
  • Knowledge of marketing tools and techniques
  • Proficient in relevant computer applications (MS Office, WordPress, Squarespace, and video technologies)
  • Proficient in social media marketing
  • Experience with Salesforce.com a plus
  • Experience in cybersecurity a plus

WiredPeople provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, WiredPeople complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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